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NY sobering up on sales of alcoholic energy drinks

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NY sobering up on sales of alcoholic energy drinks

NY sobering up on sales of alcoholic energy drinks

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Home Page > Food and Beverage > Wines and Spirits > NY sobering up on sales of alcoholic energy drinks

NY sobering up on sales of alcoholic energy drinks

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Posted: Nov 14, 2010 |Comments: 0




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NY sobering up on sales of alcoholic energy drinks


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Article Source: – NY sobering up on sales of alcoholic energy drinks

NY sobering up on sales of alcoholic energy drinks

New York’s largest beer distributors agreed late Saturday to stop selling caffeinated alcoholic drinks that come in tall, colorful cans and to purge their inventory of the products, the state’s Liquor Authority said in a statement given to The Associated Press ahead of an expected announcement.

Details of an undercover sting intended to determine whether the fruit-flavored concoctions were being sold to minors were also expected to be announced Sunday.

New York’s liquor regulators said that they had determined there was insufficient evidence to show that the products were safe.

“We have an obligation to keep products that are potentially hazardous off the shelves, and there is simply not enough research to show that these products are safe,” said Dennis Rosen, chairman of the state Liquor Authority, in the statement.

It was not immediately clear which distributors had signed on to the voluntary ban, but the state Beer Wholesalers Association was quoted in the statement as saying it applauded the liquor authority for its “willingness to work with the industry.”

The association didn’t respond to an e-mail requesting comment. The state liquor authority didn’t respond to an e-mail or a call Saturday night.

U.S. Sen. Charles Schumer commended the deal, which came a few months after he called on the Federal Trade Commission to investigate whether beverage companies were tailoring marketing of the drinks to underage drinkers.

“This is a giant step forward keeping our kids safe from these toxic and dangerous brews,” he said in a statement. But he said smaller distributors also needed to agree to stop selling the drinks.

“We also still urge the state Liquor Authority to ban the drinks outright because not every distributor will be as forward-thinking as the ones who came to this agreement.”

The popular drinks, which can have up to four times as much alcohol as four beers and have cartoon-worthy names like Four Loko, have been banned in Washington, Michigan, Utah and Oklahoma.

College students have been hospitalized after drinking the beverages, including in New Jersey, where one school banned them on campus.

The company that makes Four Loko, Phusion Project, didn’t respond to an e-mail Saturday requesting comment about the deal. On its website, the company said it doesn’t “agree with the notion that mixing caffeine and alcohol is inherently unsafe.”

“We do agree with the goal of keeping adults of legal age who choose to drink responsibly as safe and as informed as possible,” said the statement signed by the company’s co-founders.

The federal Food and Drug Administration said in late 2009 that it had notified at least 30 caffeinated alcoholic drinks manufacturers that they were reviewing the products’ safety.

Distributors will have until Dec. 10 to clear their inventory

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Article Tags:
drinks, like luko, phusion etc, containing alcohol and caffeinated, distribution of these drinks restricted to kids and college students, new york state, senate charles schumer

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