The energy drink market just won’t stop growing. As it continues to solidify its hold on its well-established sectors, it’s begun to get its fingers into several other highly-specific little sectors.
When one group reacted to the energy drink craze with rabid enthusiasm, the companies pushed products that were louder, more extreme, more shameless…
When another group reacted to what they perceived as unhealthy drinks marketed through exploitative campaigns targeting the young and vulnerable, the companies pushed “alternative” products that boasted herbal ingredients and played up their “natural” and “healthy” benefits…
